With the November 19, 2025 Be All‑Madden update, EA Sports pays tribute to Coach John Madden by giving you the chance to coach like him in Franchise Mode. This update introduces a new coach archetype called Master Motivator, inspired by Madden’s fiery leadership, passion for football, and old-school philosophy.
If you pick the Las Vegas Raiders and choose the special Coach Tile, you can play as John Madden himself, complete with custom attire to fully embrace his legacy.
The 7 New Master Motivator Abilities
The Master Motivator archetype introduces seven unique abilities, reflecting Madden’s coaching style:
- Boom! Run It Right at ’Em – Boosts the offensive run game; perfect for controlling the line of scrimmage.
- Make ’Em Cover It All – Enhances play-action and WR boosts; punishes defenses that overcommit to the run.
- Win With Four – Improves defensive line pass rush; emphasizes trench dominance.
- Jam ’Em Up – Boosts press coverage and zone ratings; disrupts receiver timing.
- Teach ’Em Up – Raises mental attributes like Awareness and Play Recognition; rewards smart football.
- All‑Madden Effort – Increases physical traits like Acceleration, Strength, and Speed; embodies hustle and grit.
- Find the Right Guy – Enhances scouting for draft prospects; rewards fitting players to your system.
New Playsheets: Old-School Madden Strategy
The update includes two new playsheets to complement your abilities:
- Old-School Football – A balanced, power-based offense; run-heavy, clock-controlling style.
- Hit ’Em at the Line – Aggressive defensive approach; emphasizes physicality and early pressure.
These playsheets synergize with the Master Motivator abilities to create a cohesive coaching identity.
New Playbooks: Embrace Madden’s Philosophy
Two brand-new playbooks are added, inspired by John Madden’s original coaching style and early Madden video games. They emphasize power runs, play-action passes, and aggressive defense, letting you fully embrace the legend’s approach.
The Downside: Ability Stacking and Unrealistic Gameplay
While the Master Motivator archetype is exciting, it introduces a risk of gameplay imbalance:
- Stacking Abilities: Players can equip multiple complementary abilities across coach, coordinators, and playsheets, creating massive attribute boosts. For example, combining All-Madden Effort with offensive loadouts can turn your running backs into near-perfect athletes, unrealistically fast and strong.
- Unrealistic Matchups: When both offense and defense abilities are stacked, players can dominate AI or human opponents in ways that break immersion. Some defenders might consistently reach quarterbacks in less than two seconds, or receivers may catch every contested pass.
- Loss of Simulation Feel: Madden Franchise Mode is meant to simulate NFL football, where strategy, talent, and chance all matter. Ability stacking can overshadow real strategy, making games feel like an arcade version rather than a true football simulation.
- Community Debate: Fans have noted that while abilities are fun and reward planning, overpowered stacks reduce the challenge and make Franchise Mode less realistic. EA has partially addressed this with tiered abilities and mastery limits, but careful management is needed.
Why It Still Matters
- Strategic Identity: The Master Motivator archetype gives a strong coaching identity rooted in Madden’s philosophy.
- Loadout Synergy: When used thoughtfully, abilities and playsheets create authentic coaching strategies.
- Progression: Unlocking and mastering abilities provides long-term goals beyond wins and losses.
- Legacy Immersion: Players get to experience football through John Madden’s perspective — the playbooks, coaching style, and philosophies all combine to make a unique Franchise Mode experience.
With proper balance, the Master Motivator archetype adds depth and personality to Madden 26, but overuse of abilities can tip the scale toward unrealistic gameplay. Players who want a true simulation should pick abilities and playsheets strategically, rather than just stacking everything for maximum stats.



